Not everyone thinks the same—and that’s exactly the point.

In leadership, one-size-fits-all communication doesn’t work. Some team members ask too many questions. Others don’t speak up. Some fixate on fairness, while others miss your sarcasm entirely. You’re not imagining it—many of them may be neurodivergent… and may not even know it.

This book is your practical, powerful guide to leading and coaching people who process the world differently.

Written by a franchise operations executive and leadership coach with personal and professional experience in neurodivergence, this book helps you recognize common patterns like black-and-white thinking, slow processing, concrete thinking, and perseveration. You'll learn how to spot these traits in the wild, adapt your communication style, and coach in a way that builds trust without burning yourself out.

Packed with real stories, coaching scripts, mindset shifts, and laugh-out-loud moments, this isn’t a textbook—it’s a toolkit.

If you’ve ever thought, “Why isn’t this person getting it?” this book gives you the clarity and confidence to answer that question—and lead with empathy, effectiveness, and results.